• Brad

5 Video Statistics Social Advertisers Should Know

1st: 1 Minute of Video = Almost 2 million words Forrester Research studies indicate 1.8 million words is the value of one minute of video. You would have to write 12,000 words per day for the next 150 days to have the same impact as one minute of video.

2nd: 5 Second Rule This has nothing to do with dropping food on the ground and making a decision to eat it still... According to Yahoo Ad Team research, done by visible measure, you only have 5 seconds to capture your viewers attention in a marketing clip and you will lose over 70% of those viewers if your marketing clip is over 1 minute.

3rd: 59% Executives (Decision Makers) Forbes insight shows that 59% of business executives would rather watch a marketing video than to read about it in marketing literature.

4th: 20% Gain in Conversion Rates ReelSEO has proven that homepage videos will increase e-commerce conversion rates by 20%+.

5th: 24% of Businesses Do It Kantar Media studies indicate that only 24% of businesses are using social video to market to potential consumers. Furthermore, if you don’t have a strong video marketing plan you are already behind your competition. Video is more important than ever and it will only continue to grow as the world continues to shift to social and mobile reliance.

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