• Brad

FB Brand Awareness Campaigns

What goes into a successful brand awareness campaign?

Many factors determine the success in a brand campaign — some you can control and some you can't. Here are some of the most important:

Impact: You need to deliver the right ad to the right person at the right time

Reach: You need to convey your message to a significant amount of your target audience

Creative: You're more likely to get better results the better your creative resonates with your target audience

Connection: There are some considerations about why the results of a brand campaign will vary with the existing strength of your product and brand's equity

The Brand Awareness objective is designed to generate a lift in ad recall using many of these factors (and more). You set your target audience (connection) as well as your placements, budget, and schedule (reach), and then build your ad (creative). Next, the system will work within these parameters to optimize for ad recall lift automatically (impact).




REG  - P3

175 Capital Blvd

Suite 402

Rocky Hill, CT 06067



All rights reserved The Ripple Effect Group Copyright  2020

As seen on

·       WLNE (ABC 6) 

·       WFMJ (NBC 21) 

·       KTVN (CBS 2) 

·       Deer Park Tribune 

·       WRAL 

·       Boston Herald 

·       CBS News 

·       Fox 21 Delmarva (FOX 21) 

·       IBG (CW 20) 

·       KQCW 

·       WRCB (NBC 3) 

·       93.7 The Eagle 

·       AM950 

·       Big Country 995 

·       Double T 

·       khits 

·       KFOL

·       NBC News   

·       KVOO 

·       Lubbock CW 

·       My Lubbock TV 

·       Central News channel Nebraska 

·       Metro News Channel Nebraska 

·       News 9 

·       News On 6 

·       Oldies 97.7 

·       Rock 

·       SNN TV News 

·       1170kfaq 

·       Telemundo Lubbock 

·       Telemundo Nuevo Mexico 

·       929 the drive 

·       USC School of Journalism 

·       WENY 

·       WRDE Coast TV

·       KITV Channel 4