Real Estate Agent Marketing Strategy

Real estate agents are aware that to be successful, it takes more than the ability to sell. I talk to realtors often and what I am hearing is that the ability to get leads is what separates the mediocre from the superstars. How can you sell a house if you have no one to sell it to or how do you find houses to sell?

Back in the day, real estate agents relied on networking in their communities, the chamber of commerce, and posting flyers around town (and still do most of these things). However in today's digital age, most people are not looking at flyers because they are too busy looking at their phones and all the interactions right there…with them…24/7/365. Wouldn’t it make sense to market to potential buyers and sellers there??

So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! According to a recent study by Mediakix, the average person spends 35 minutes per day on Facebook (and many spend much more time) giving you, the realtor, ample opportunity to get in front of the right people with your Facebook ads.

Facebook is also visual just like real estate. Use pictures, video and creative images along with the tips below to hone in on the specific market you are targeting. You can narrow it down and attract anyone from investors to first-time home buyer's looking to purchase in the country or near the ocean.

We know Facebook advertising is the answer, but what is the strategy behind it? How can you maximize your budget to ensure you’re not wasting valuable marketing spend on failed campaigns?

Here are five super-effective tips to ensure you capture that ready-to-purchase audience on Facebook.

#1: Target by Location, Demographic, Interests, and Behavioral Targeting Options

#2: Be Transparent in Your Ad Copy

#3: Up Your Ad Spend During Peak Times

#4: Use Testimonials and Reviews

#5: Capture Stunning Ad Creative

Remember a good marketing strategy takes consistency, effort and a budget to achieve your desired outcome. If you would like more assistance with your marketing please feel free to drop us a line We specialize in working with sales professionals and are here for you if you need us!




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