1. Search Engine Optimization Boost
Search engines love fresh site content and blogging is one of the easiest ways to add what search engines and your customers are looking for. It is an inexpensive method for a business to boost organic search traffic. Creating blog posts consistently will give you added keywords and phrases to your site pages. These site pages are crawled by Google's spiders and the content is indexed for future searches on the topics you have covered in your blog. So when potential clients are searching for your services they are more likely to find you due to the content you created in your blog.
2. Strengthen Relationships Customers
Engagement with a customer is an extremely important element to online branding.
Blogging helps you to connect with your existing and potential customers in a conversational way. High quality, relevant content, builds trust with your audience.
3. Be An Industry Leader
No matter how small your business is, blogging is a great way for your business to establish clout in your industry.
Providing content that is viewed as expert information, will show your potential customers the knowledge and experience that you have gained in your field.
4. Connect People To Your Brand
Blogging g others a lucid sense of the corporate standards, business character, vision and the personality of your company. your brand in a way that is not possible through traditional outbound marketing mechanisms and techniques.
Blogging gives site visitors a lucid sense of your standards, business character, vision and the personality of your brand.
Creating a blog gives your customers a mechanism to share / refer your business with the click of a button. Being able to share content across the web creates the opportunity for viral traffic and growth. This is a way to generate free marketing.
Blogging allows you to increase your online exposure and establish yourself as an expert in your field.
Blogging is a marketing strategy.
When it comes to small to medium sized businesses, blogging is a must. If you don't have time to create the content for your site then hire a company like REG to blog for you! REG can pick your brain and create relevant blog content on a monthly basis! Not only that but REG can use its digital marketing know-how to leverage your blog across various social platforms.
The only thing you'll need to do is handle the future clients that come to you as a result of reading your blog.