Search
  • Brad

Top Ranking Factors in the Facebook Algorithm



What exactly is Facebook (FB) looking for these days with their fancy new algorithm? Well, in looking at the FB "News Feed" moving forward, it’s important to distinguish between what FB considers “active” and “passive” interactions.


Sharing, commenting, and reacting, the 'active" interactions are the highest ranking factors... Clicking, viewing, or hovering are considered "passive” interactions and carry no weight in a posts relevancy score.


Commenting

In regards to active interactions FB considers "commenting" to be the number one criteria in deterring if a post is relevant. One VERY important thing to keep in mind is that tricky posts, which attempt to "trick" people into commenting, will actually harm a posts algorithm score.

So if the post is asking people to type "yes" the repetitive chain of "yes"s will lower the ranking rapidly.


Sharing

FB uses the amount of "shares" a post receives as the second criteria in determining a posts worthiness. These can be broken down into two types of "sharing": 1) When a person shares a post through messenger or their news feed. 2) When a person clicks on a post that was shared to them by a friend.

If the post continues to be shared (and commented on) the FB algorithm will increase the post's visibility in newsfeeds. If people do not share - or open- the shared content the post will lose relevancy and appear less and less in newsfeeds over a short period of time.


Reacting

FB's algorithm will use "reacting" as its 3rd active measurement to determine the frequency of a post's appearance. So each time a post get's a reaction emoji the relevancy score will increase.


Stay tuned for more FB algorithm insights in the blog posts to follow.








CONTACT

US

REG  - P3

175 Capital Blvd

Suite 402

Rocky Hill, CT 06067

959-200-4252 

860-770-8579

All rights reserved The Ripple Effect Group Copyright  2020

As seen on

·       WLNE (ABC 6) 

·       WFMJ (NBC 21) 

·       KTVN (CBS 2) 

·       Deer Park Tribune 

·       WRAL 

·       Boston Herald 

·       CBS News 

·       Fox 21 Delmarva (FOX 21) 

·       IBG (CW 20) 

·       KQCW 

·       WRCB (NBC 3) 

·       93.7 The Eagle 

·       AM950 

·       Big Country 995 

·       Double T 

·       khits 

·       KFOL

·       NBC News   

·       KVOO 

·       Lubbock CW 

·       My Lubbock TV 

·       Central News channel Nebraska 

·       Metro News Channel Nebraska 

·       News 9 

·       News On 6 

·       Oldies 97.7 

·       Rock 

·       SNN TV News 

·       1170kfaq 

·       Telemundo Lubbock 

·       Telemundo Nuevo Mexico 

·       929 the drive 

·       USC School of Journalism 

·       WENY 

·       WRDE Coast TV

·       KITV Channel 4